Introducing MIRACORE to Our Dutch Guests for the First Time！
2025.10.08
collaborator
Fuji Oil was excited to welcome the Dutch delegation of food industry professionals that were attending the Osaka Expo to our Osaka headquarters to discuss finding common ground for a sustainable future for food and to introduce MIRACORE® — a new, next-generation food ingredient that aims to change the way we eat. This innovative plant-based and allergen-free ingredient offers great flavor and a satisfying taste, making it a perfect “all-purpose” solution for both vegan and non-vegan consumers.
During the event, guests enjoyed tasty dishes like tonkotsu-style ramen and beef-style stew, which showed how versatile and delicious MIRACORE® can be. All guests were very engaged, and many said they believe MIRACORE® will do well in European markets.
MIRACORE was further introduced during at the Netherlands Pavilion during Expo 2025 and at the “Future of Food and Health” Symposium in Central Osaka. There, Fuji Oil shared how Japan’s new food technology can help contribute to solving problems in food security, health, and the environment.
June 4, 2025 – Fuji Oil, Osaka
We had the great pleasure of welcoming 34 valued partners of Fuji Europe Africa B.V. based in the Netherlands to our headquarters in Osaka. It was a meaningful occasion for us all—it was the very first visit of such a large group of European guests to Fuji Oil, and the perfect opportunity to unveil our new initiative: MIRACORE®, our newly established business, and a big step into the future of food innovation.
We started by introducing the story and vision behind MIRACORE®—a next-generation, all-purpose ingredient designed to bring the Japanese concept of “Manzoku-kan” (満足感) – a sense of deep fulfillment—to global food experiences. MIRACORE is crafted to meet diverse dietary needs: it’s allergy-friendly, plant-based, and accessible to all, without compromising taste or satisfaction.
‘All-Purpose’ is a next-generation ingredient that meets a wide range of needs—not only for vegans, but also for non-vegans, those with allergies to animal or seafood products, and businesses that cannot use animal-derived ingredients for export.
We treated our guests to a full-course of MIRACORE experiences, prepared by Chef Takayama (from Kazenosawa).
Signature dishes included a rich tonkotsu-style ramen, onion gratin soup, a creamy clam chowder and more—all masterfully crafted by our chef using the power of MIRACORE®.
Ms.Denise LUTZ (Agricultural Counsellor, Netherlands Embassy) and Mr. Tatsuji OMORI (President and CEO of Fuji OIL Co., Ltd.)Beef flavour stew Made from MIRA-Dashi C200
The ramen and beef flavour stew were crowd favorites—many guests went back for seconds (and thirds)!
Here’s what they said: “The ramen was amazing—I can see this selling well in Europe.” “Do you already have a partner in Europe?” “Why haven’t you entered the European market yet?”
The Fuji Oil team was really encouraged by such positive feedback from our guests!
June 6, 2025 – Introducing MIRACORE at the Netherlands Pavilion at Expo 2025
The Netherlands is participating in Expo 2025 Osaka-Kansai under the theme of "Common Ground", an open space where people can meet, learn from each other, and inspire one another, aimed to unite our energy to create healthy and happy societies.
Key themes include:
· the rise of plant-based foods,
· shifts in consumer behavior,
· strategies for companies to adapt and show leadership in the evolving food industry.
Within this context, our leader Saito Tsutomu presented our MIRACORE® technology and business strategies in the presentation ‘MIRACORE® Technology: Searching satisfaction from plant-based food’ to industry experts from the European food tech scene, with a particular focus on aspects essential to the future of food — such as taste and satisfaction, which is key to ensuring a transition to a more sustainable food system.
During the pavilion tour, participants were also reminded of the long-standing historical friendship between Japan and the Netherlands, dating back to the Edo period.
Through this event, we confirmed our resolve to contribute to solve global challenges through our MIRACORE® technology!
June 9, 2025 – Showcasing MIRACORE at the World Expo Theme Week Connect Program ―Symposium “Future Food ＆Health”, The Westin Osaka
At the "Future Food & Health" symposium held at the Westin Hotel, MIRACORE® was again in the spotlight.
The members from the Netherlands introduced their innovative efforts, and Dr. Liz Kamei, Managing Director of Fuji Europe Africa B.V. and Head of our Global Innovation Center Europe, presented current projects taking place at the Innovation Center in Europe and explained that MIRACORE®’ is the latest step in Fuji Oil’s history of creating new ingredients for plant-based food.
During the lunch buffet, guests enjoyed a salt-based hot pot with vegetable meat dumplings (using our Shio Ramen Soup S1) —another example of what MIRACORE can deliver.
